Tip 26: Learn from the Competition

Learning from other websites is one of the most important, and most misunderstood, tools in your development arsenal. There is emphatically a right way and a wrong way to use what others have done before you to get a leg up. Failing to scope…

Tip 25: Partner Up

The daily operation of PAS requires a team effort in which each individual plays a critical and fairly specialized role. To the best of my knowledge there is at least one very important thing that every employee does better than everyone else.…

Tip 24: Just the FAQs

Hopefully as an avid reader of the daily tip column you now know that the forums are full of very useful information, as well as immediate answers to many of the questions you may have.I strongly recommend everyone take a moment to browse the…

TIP 6: Sign up for Analytics

Simple tip for a Monday. If you haven't done it, take a moment to sign up for Google Analytics. We've made this free service easy by allowing you to post the code right into your CMS.

TIP 7: Go to print!

Using print material to advertise your site is probably both easier and more effective than you think. Selling something 1 on 1 and in person has tremendous advantages over marketing blindly on the internet. Every single customer can be a…

TIP 8: Amass an army!

If your an avid reader of our blog, you know that a rakeback customer is worth over $500. A less impressive number in the same article is $223 - the value of a referred customer. I assure you, $223 is a big number, much more significant that…

TIP 9: Keep up with current events

We work very hard to provide you with helpful tips, answers to frequently asked questions, and announcements on current events and upcoming promotions. It might be easier than you think to stay on top of much of the informative information…

TIP 10: Keep your CMS organized

TIP 10: Keep your CMS organized Categories: Site Customization Keeping your HTML markup clean and organized is important for keeping edits simple, tracking problems and even improving SEO a bit. You can use the folder system to neatly file…

TIP 11: Ditch TinyMCE

The TinyMCE Rich text editor is not your friend, really. For those who don't know what I'm talking about, TinyMCE is one of the editor style options available to you in your CMS editor. This option is attractive to most novice users, as it…

TIP 5: Contact your users!

You may not be able to compete with larger, more established sites on design, marketing or SEO budgets, but you can absolutely equal or out perform anyone on personal service. Your objectives when making contact with your audience should…