Learning from other websites is one of the most important, and most misunderstood, tools in your development arsenal. There is emphatically a right way and a wrong way to use what others have done before you to get a leg up. Failing to scope out other products is a mistake, blindly adapting techniques used by other websites can be an even bigger one.[B]Don’t[/B]

  • Steal graphics or text. Stealing is using anything without the creators explicit permission.
  • Mimic something just because it looks impressive.
  • Emulate tools or techniques that you don’t have a good understanding of.
  • Make a ‘poor man’s’ version of a site with better designers and more resources.
  • Limit your examination to a narrowly defined type of website(s).
  • Assume a website is a model for success just because it does one thing well.
  • Adapt technology, images or techniques just because you can. Use another companies success as a blueprint for your business plan and goals.


  • Note good practices, habits and techniques designed by successful websites.
  • Keep a bookmark library of websites that inspire and interest you.
  • Use many websites in collages or mood boards for inspiration and color palette development.
  • Spend time contemplating why something works before trying to emulate or build upon it.
  • Learn from websites and materials that are in an industry very different from yours.
  • Look for what is not there. What did the developers forget to address or what should they improve upon?
  • Look at the source code of other websites (even if you aren’t very familiar with it) for insights into their underlying structure.
  • Use the work of others to influence and inspire you so you can continue to build upon past success and push the affiliate marketing industry forward.

Posted in Blog by admin