Monday Sales Call: Google AdWords and Poker

Google AdWords recently announced an alteration to its policy regarding online gambling. Internet gambling affiliates can now bid on popular industry search terms. Income Access, a marketing agency for the Internet gambling market, broke the news last Friday. While this opportunity is limited to the United Kingdom for now, this is great news for online poker affiliates.I think over time we will see a domino effect as other countries will start allowing gambling affiliates to bid on search terms. There is just too much money to be made for Google and their marketing partners. Affiliates can now push their domains higher on Google searches with AdWord instead of increasing a site’s ranking organically. The value of increasing your site’s page rank without spending months creating unique content is obviously extremely high.In order for a website to advertise with Google, Internet poker affiliates must be registered with the Gambling Commission or the European Economic Area.Tony

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