TIP 13: What are they searching for?

You might think that by this point all the best rakeback key words and phrases have been stolen away by timely opportunists. On the surface, that sentiment is difficult to argue with. If your are targeting the word “Rakeback” you have a serious hill to climb before you’ll make a significant dent in search results.

Even if you are late to the party, there is still plenty of room for a few key reasons:

1) The near infinite possibilities of language – there are countless ways to say almost anything in almost any language. Language is so ripe with possibilities that it’s highly likely that you often utter a combination of words that no human has ever said before.

2) The Esoteric Nature of Rakeback Rakeback is an esoteric word, or a word that only industry insiders are likely to know about. Someone who is new to online poker isn’t likely to search for industry terms. I’m not sure anyone has a firm idea of what poker novices search for, but it’s very likely to vary widely and it’s also likely to be less contested than currently popular terms and keywords.

3) The amount of people doing it wrong Even websites with page ranks that are well established and expertly crafted can be useless garbage. I’m confident that these sites designed for a very narrow purpose of limited utility can be reasonably easily usurped.

How it’s done.

Start with a search phrase – a combination of key words that people who are likely to take advantage of your service might type in Google or another sear engine. Remember, you don’t want owners of pet pythons from Jurisprudence Wyoming, you want good traffic that converts!

Take your search for a test drive. What is the quality of site that come up in the first page of results? How closely are the links provided related to the content you search? Can you tell why these particular links floated to the top?

If your answers to the above questions indicate to you that there is an opening, set a specific goal – to appear near the top of the list for results for that specific search term.

Take a two pronged attack. First, make pages that a relevant to your search phrase, and useful to people who would make the search. Take some time, do some research, put some thought into it. Second, get those keywords in. Add them in your written content where they are appropriate and flow naturally. Then add them to Meta keywords, titles and insert them in links (see my first post in this series).

Keep at it, try several different methods of attacking your search phrase, and be patient when evaluating the Google results. Your changes aren’t likely to pay off instantly – while waiting to evaluate the fruits of your labor spend some time working on other tips in this thread and tweaking design.

If you fail to reach your goal after exhausting all immediate possibilities It’s OK, you have still improved your product and your likelihood to be found by search engines. Take what you’ve learned and apply it to a different phrase. Speculate about the reasons you failed, and use this conjecture in developing your next effort.

If you succeed congrats! Observe how your new traffic behaves, should you work on improving conversion or should you go after another search phrase? When you are ready to attack the next phrase, choose something tangentially but not intimately related to your original attack. Continue to expand the breadth of your website using proven methods, don’t settle for a single victory.

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