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Impression Tracking Now Available on PAS

PAS publisher stats impressions

If content is King, data very well might be Queen. Using data to analyze the performance on your marketing efforts is crucial in today’s landscape to give you a clearer picture of the “who, what, when, where, why and how” of how your offers and marketing websites are performing.

Without this information, you might be flying blind.

In a new effort to give you more of the marketing tools you need to be successful in your online gaming affiliate business, we are pleased to announce the integration of Impression Tracking into the PAS admin.

Impression Tracking is very important to online marketers to get a feel for how many times links or banners are being viewed by your users and determine the effectiveness of your marketing campaigns.

This is just one of the first of many features we plan to launch over the next few months that should give you a more comprehensive picture of how your campaigns are doing and allow you to more quickly react to the data that you are given.

Activating PAS Impression Tracking – Grab your New Links

Note: This information applies to PAS publishers using campaign links on self-hosted websites. More info on PAS hosted websites will be coming soon.

Getting set up with Impression Tracking on PAS is actually quite easy. Essentially, you will just need to grab new code and post it on your websites. Here’s how…

1) Log in to the PAS admin from here. If you need a PAS account, you will need to sign-up.

2) Find your Revenue Share or CPA offers and “View Link” of the offers you want Impression Tracking for.

PAS Stats Tracking steps to activate

3) Viewing the link will bring up a modal and a bunch of code. Copy and paste the code wherever you are promoting the offers and you are ready to go.

Adding impression tracking PAS code

If you do not switch your links your players will still track to the campaign offer but will not be set up for Impression Tracking. All new campaign (offer) links requested since June 1st are automatically set up for Impression Tracking.

Viewing Impression Stats

Once your links are up and have had some time to get some views, you will want to check out how they are performing. To view Impression stats, go under the Stats tab, where you will find Impression Stats.

Viewing Impression Tracking on PAS backend

You will be able to filter and group your stats by a variety of variables including date, campaign, creative, poker room, website and more. Using this data alongside Clicks and Revenue will optimize your marketing

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Amaya to Acquire PokerStars and Full Tilt for $4.9 Billion

Amaya and PokerStars come to termsIn the late hours on Thursday June 12, Amaya Gaming publicly announced that they would agree to terms to buy-out 100% of Oldford Group’s Rational Group, which includes PokerStars and Full Tilt Poker (including issued and outstanding shares) for $4.9 billion.

As part of the deal, PokerStars CEO Mark Scheinberg and Isai Scheinberg will no longer be associated with the company.

The structure of global poker as we know it will surely be altered thanks to this major acquisition.

Major Details about the Acquisition

  • Amaya will become world’s largest publicly traded online gaming company, according to the press release (Amaya + Oldford pro forma revenue of $1.3 billion combined in 2013)
  • Amaya and Rational will combine as complimentary businesses
  • Rational Group will keep all executive management pieces the same, but all shareholders (Rational and Oldford Groups) must relinquish all shares to Amaya

Reaction

Amaya CEO David Baazov, clearly excited about the aquistion, had kind words for Oldford Group CEO and Founder Mark Scheinberg: “[He] pioneered the online gaming industry, building a remarkable business and earning the trust of millions of poker players by delivering the industry’s best game experiences…”

Scheinberg responded to these comments by reminiscing on the success his company brought: “I am incredibly proud of the business… creating the world’s biggest poker company and a leader in the iGaming space.”

Scheinberg also expressed his best wishes to the company as well as saying that the company is in good hands with a CEO like Baazov at the helm.

Additionally, Executive Director of the Poker Player’s Alliance John Pappas called the acquisition encouraging news for American iGamer’s who have been eagerly anticipating the return of PokerStars to the US Market. He also believes the move will unite many parties of the industry together (tribes, casinos, card rooms, etc.).

New Jersey Online Poker

The impact of the move will surely create a wide-open opportunity for New Jersey Online Poker to make strides in the iGaming industry. Complications with DGE requirements in New Jersey hindered the growth for the Oldford Group’s PokerStars campaign to be at its best. With new ownership, the sky it the limit for PokerStars in New Jersey and rest of the U.S. markets as they open up.

More Info to Come

Amaya Gaming is soon to come out with more details as they finished a conference call early in the morning on June 13.

You can also monitor updates from NJPokerOnline, which will be providing breaking news and updates on these developments.

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Poker Pro Labs Cutting Edge Poker Software Suite

PokerProLabs offers for affiliates
To beat the online game these days, players must do what they can to get an edge.

Over the last ten plus years, poker software that gives players information about their opponents has surged in popularity and become an essential part of the online game. Players ignore this fact suffer at their own peril – chances are the tougher competition is using this software or software like it.

Enter PokerProLabs, one of the premier poker software companies on the internet with one goal: of improving the poker skills and success rate of online poker players by giving them the tools to be successful.

PokerProLabs offers a truly impressive and essential set of tools for any online player – from the beginner to the multi-tabling professional to the sit-n-go and multi-table tournament grinder. Best of all, these products are accepted at most poker rooms.

As affiliates, giving players the tools and information they need to be successful should be one of our main goals.

Referring them to PokerProLabs will set them on the path to improve their games. And if making our players happier and more successful wasn’t enough, as affiliates you can receive 25% of all gross purchases made through PokerProLabs as long as your referrals remain a user.

PokerProLabs Highlights

Poker Calculator

The self-proclaimed “most accurate odds calculation system online,” the Poker Calculator runs over 10,000 simulations per second to give players an instant analysis on winning percentages, hand strength, odds and much more.

Cost: $49

Tournament Shark

With 30 million players tracked and over 500 million tournaments in their database, a tournament player will never again encounter a player of which they have no information.

Information is instantly retrieved from the other players at the table from the extensive database.

Cost: $19.99 for one month, $49.99 for six months, $69.99 for 12 months and $99.99 for 24 months.

Smart Buddy

This tool allows players to locate the players they want to keep track of, whether it’s their friends, a player to avoid or a favorite fish.

There is no limit to the number of players to monitor and every poker site is supported.

Cost: $12.99 for a month, $49.99 for a year and $79.99 for unlimited access.

Holdem Profiler

Players can generate in-depth stats from the hand histories that they gather while they play.

Analyze the strength of an opponents’ hands in real time is easy through the fully customizable HUD. Best of all, the information is stored in the Cloud so you will never run out of space on your hard drive.

Super HUD

Powered by PPL’s Hold’Em Profiler, Tournament Shark, and Poker Calculator, Super HUD may be the last and only Heads-up display your players will ever need.

Players can purchase the product at a variety of price points ranging from $12-$148.80, depending on the term of the subscription and the package chosen (Bronze, Silver or Gold).

Other products and features of Poker Pro Labs

Poker Odds Calculator: No-frills poker calculator, available on the PPL website

Tournament Updater: Allows you to collect Tournament summaries hassel-free

Online Tools: Include Player Search, Poker Players and Poker Table Finder

For further information on PokerProLabs features and offerings, go to the PokerProLabs website. Be sure to check out their video overviews on many of their products for a better of understanding of what PokerProLabs can do for your players.

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June PAS Exclusive Promotions

pas-exclusive-promotions

Promotions for June are now up with a couple changes. The Party Poker and BWIN will not be running this month, but we still have over $60,000 in exclusive promotions for you to offer your players.  Highlights include a $12,000 in Rake Races from Red Kings and a Gold Bars from Titan Poker and Lads Poker.

For “sticky” reference of this guide, you can also access the Promotion page. Both sources will be updated throughout the month. You may find banners to use with your exclusive promotion marketing.

Please contact us with any questions you may have. You may also add comments to this post, and we will respond as quickly as we can.

June Promotions

Points Races ($27,000):

  • Red Kings: $12,000 Points Race (2x $6,000 Races)
  • Betsafe Black (Micogaming): $10,000 Points Race
  • PokerHeaven (Micogaming, Ongame): $8,000 Rake Race

Other ($40,000+):

  • Titan Poker: The Gold Bars Promo ($20,000+) – More info
  • LadsPoker: The Gold Bars Promo ($20,000+) – More info

Changes from Last Month:

  • Removed Party Poker and BWIN promotion
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$500 For Promoting Titan Poker

Titan Affiliate $500 Promo

You read that right! PAS is giving one motivated Titan Poker publisher $500 for promoting this iPoker2 brand during the month of May.

And earning your $500 is easier than you think.

How To Qualify For Titan $500 Promo

To qualify for this prize, simply be the PAS publisher who shows the most improvement in MGR from April to May. Because most affiliate affiliates assume they don’t have a chance to win, qualifying is MUCH is easier than you think.

Remember, you simply need to show the most improvement from last month. If you are a new affiliate and generate $1 and no other new affiliates participate and existing affiliates don’t improvement – YOU WIN!

How To Qualify For Titan $500 Promo

There are some excellent reasons for promoting Titan Poker including a 200% up to $2,000, bottomless VIP program and PAS exclusive promotion called Gold Bars, which acts like a Rake Chase with guaranteed prizes.

All these reasons add up to a great opportunity for you to earn some extra cash affiliating in May. Get started today by requesting your Titan Poker campaign.

Request Poker Affiliate Promo

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May PAS Exclusive Promotions

pas-exclusive-promotions

Spring has sprung and it’s time to lake a look at the PAS exclusive promotions for the month of May.

Promotions largely remain unchanged from last month with the one exception being that the partypoker and bwin promotion has changed back to a $10,000 Points Race. This promotion is not available anywhere else, so definitely look at making this promotion a highlight of your offerings this month.

Don’t have a partypoker campaign? Request one here today.

For “sticky” reference of this guide, you can also access the Promotion page. Both sources will be updated throughout the month. You may find banners to use with your exclusive promotion marketing.

Please contact us with any questions you may have. You may also add comments to this post, and we will respond as quickly as we can.

May Promotions

Points Races ($42,000):

  • Red Kings: $12,000 Points Race (2x $6,000 Races)
  • Betsafe Black (Micogaming): $10,000 Points Race
  • Party Poker: $10,000 Points Race
  • BWIN: $10,000 Points Race

Other ($40,000+):

  • Titan Poker: The Gold Bars Promo ($20,000+) – More info
  • LadsPoker: The Gold Bars Promo ($20,000+) – More info

Changes from Last Month:

  • Party Poker and BWIN changes to a $10,000 Points Race
  • Removed Poker Heaven Rake Race
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WPT Founder Lyle Berman to Join FourCubed Advisory Board

Poker Legend Lyle Berman Joins FourCubed LLC Advisory Board (via PRWeb)

FourCubed LLC announced today that Lyle Berman, founder of the iconic World Poker Tour as well Poker Hall of Fame inductee, has officially joined the organizations advisory board. Lyle Berman joins FourCubed LLC advisory board As additional regulated…


Read more

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bwin and party Exclusive Promotion Changes

Your players can earn up to $1,000 in tournament dollars at bwin and partypoker this month. Our new exclusive promotion at bwin and Party Poker is like a Points Chase.

The promo will award an increasingly larger tournament ticket when the player reaches one of 10 levels of Points over the month.

BWIN and Party Poker Exclusive Promotion Prize Pool

Players will know exactly what they can earn for their volume during the month.

Level

Points

Tourney Dollars

1

250

25

2

500

50

3

750

75

4

1,000

100

5

1, 500

150

6

2,000

200

7

4,000

400

8

6,000

600

9

8,000

800

10

10,000

1,000

Important Information

To participate in this promotion, your players MUST opt-in by emailing your website’s support and given us your “account names.” If you do not have a PAS website, please have players your contact us.

Promote Party Poker or bwin

If you are not currently promoting these huge brands through PAS, we really think you should. PAS publishers will receive 25% revenue commissions in addition to being to offer this one-of-a-kind promotion to your players.

Request the offer from the PAS dashboard.

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PAS April Exclusive Promotions

pas-exclusive-promotions

Promotions are up for April! We have a couple notable changes this month.

Our exclusive promotion at BWIN and Party Poker has changed to a Rake Chase awarding tournament tickets (more info on that coming soon). Like previous months, this exclusive promo is not available anywhere else, so we strongly recommend pushing these offers aggressively over the month.

At Gala Poker, we have temporarily removed the Gold Bars promotion but hope to have that back in the future.

Don’t have a partypoker campaign? Request one today.

As always, for a “sticky” reference of this guide, you can also access the Promotion page. Both sources will be updated throughout the month. You may find banners to use with your exclusive promotion marketing.

Please contact us with any questions you may have. You may also add comments to this post, and we will respond as quickly as we can.

April Promotions

Rake Races (€5,000):

  • Poker Heaven €5,000 Rake Race — Players must opt-in to the PlayerZone. Promo dates are from April 7th to 16th and April 21st to 30th.

Points Races ($22,000):

  • Red Kings: $12,000 Points Race (2x $6,000 Races)
  • Betsafe Black (Micogaming): $10,000 Points Race

Other ($80,000+):

  • Titan Poker: The Gold Bars Promo ($20,000+) – More info
  • LadsPoker: The Gold Bars Promo ($20,000+) – More info
  • Party Poker: $20,000 Points Chase
  • BWIN: $20,000 Points Chase

Changes from Last Month:

Party Poker and BWIN promo is now a Chase, awarding tournament tickets
Gala Poker Gold Bars has been removed

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PAS Exclusive March Promotions Get Even Better

pas-exclusive-promotions

Exclusive promotions from PAS stay the same from the previous month. Our $10,000 Points Race at BWIN and Party Poker is only available at PAS (last month it was shared amongst a few other affiliates). This means it will be even easier for your players to place in the race, which will provide all players excellent value opportunities.

Don’t have a partypoker campaign? Request one today.

As always, for a “sticky” reference of this guide, you can also access the Promotion page. Both sources will be updated throughout the month. You may find banners and html to use with your exclusive promotion marketing.

Please contact us with any questions you may have. You may also add comments to this post, and we will respond as quickly as we can.

March Promotions

Rake Races (€5,000):

  • Poker Heaven €5,000 Rake Race — Players must opt-in to the PlayerZone.

Points Races ($42,000):

  • Party Poker: $10,000 Points Race
  • BWIN: $10,000 Points Race
  • Red Kings: $12,000 Points Race (2x $6,000 Races)
  • Betsafe Black (Micogaming): $10,000 Points Race

Other ($60,000):

  • Titan Poker: The Gold Bars Promo ($20,000+) – More info
  • Gala Poker: The Gold Bars Promo ($20,000+) – More info
  • LadsPoker: The Gold Bars Promo ($20,000+) – More info

Changes from Last Month:

Nothing new other than the party / bwin race is now exclusive to PAS!