“No matter what your product is, you are ultimately in the education business. Your customers need to be constantly educated about the many advantages of doing business with you, trained to use your products more effectively, and taught how to make never-ending improvement in their lives.”- Robert G. AllenHow are you educating users they are making the right decision by engaging in a business relationship with you?Could they list several advantages to doing business with you?What intangibles do you provide existing and potential clients that separates you from the competition?Tony


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