Monday Sales Call: A Visit from an Old Friend

We had the pleasure of meeting with a long time PAS publisher last week. Rakebackaces came into the office Friday morning. We have worked with RBA for the last 18 months and have been industry friends since the Party days. We went over the current projects him and his team are working on and how we can meet their needs. A few of the “needs” we already have and are currently available to our partnersIt’s evident we have fallen short in communicating the scope of our capabilities as an affiliate network and software provider. I blame myself for not properly relaying this information. I think tech companies in particular struggle with this aspect of product delivery more than others it seems. Especially businesses that have grown a lot in a short period of time.Servicing potential and existing clients hands on becomes more and more difficult as you grow. Many times the solution is automation. While it is not optimal it is usually the only thing that really scales. My goal for PAS is to grow as an affiliate network in size and quality without losing the personal touch that help make us who we are today. (This is easier said than done. I will keep you posted on my progress in future blog posts).I can’t express enough how valuable it was to have an experienced affiliate come into our office and share with us how we can better service his poker affiliate business. We are trying to make our software more user friendly while at the same time broadening the scope of user interaction. From URLs to affiliate links to API’s, we are working on adding new capabilities here at PAS. Getting fresh blood in our office helped me and our tech team better assess our current and future development plans.I really strive to better service our Publishers. Better software, up and coming poker rooms, new promotions, SEO friendly CMS; these are all elements of our product and service we are working on improving. Our tech team has been swamped with the development of PAS 3.0 (yes it is almost ready and will launch soon). Our new software will allow us to add exciting new features much faster and the delivery will be cleaner and faster.IM and email communication have their limitations. Face to face meetings with our Publisher has become a priority over the last year. There is so much value in putting a face to an email address of screen name and figuring out how we can better service our partners. Herb and I will be in Europe for the Budapest Affiliate Conference September 9th – 13th. We would love to meet up with existing Publisher or other affiliates who are interested in our services. Feel free to send me a PM or email ( and we can arrange a meet up.Tony

Monday Sales Call: Sleep and Whiteboards

The last 2-3 weeks have been non-stop work for me and my co-workers. I hit a wall Friday night and slept for 15 hours straight! The launch of PAS Traditional added a good deal of work for our tech and design staff. I spent the last week mapping out the logistics and procedure for campaign creations. 25% of this process will need to be revamped or eliminated when PAS 3.0 launches but it will all be automated. I can’t wait for more automation in my life.I didn’t sleep very well last week. My mind wouldn’t stop racing at night about thing that need to get done the following day at the office. Finally, I put all of my thoughts and notes down on a 3′ x 6′ whiteboard Thursday afternoon. I plan on filling our entire office with whiteboards. Highrise, Basecamp, Google Docs, Google Calender, Outlook and AK Notepad on my Google Android. And now, a massive whiteboard staring me in the face every day at work. If only I could find a CRM that could manage the thoughts in my head :)I truly love my job and have a great deal of passion for our company and what we are trying to achieve. I am still “young” (27), so I figure this is the best time to work myself to death. Better now then when I have a wife, 2.3 kids, and a white picket fence.Warning: Off Topic RantThere is a startling epidemic here in the Twin Cities. I am not sure if it is a regional crisis or if it has spread to other areas of the US and possibly the world:People who do not say thank you when a door is held for them.I was raised in the South (brag), so naturally I am gentleman. I hold doors for everyone. I don’t expect a ‘thank you’ but batting .125 in the past two weeks has caused me to air my frustrations on the interwebs. I guess door holding is such an expectation these days that acknowledging said action guarders no response from the recipient. I don’t do it to get praise. However, at least acknowledge me. A nod of the head will do./RantTony

It Just Takes a Little Time

If you have read my last few blog posts, you know I’ve posted some of the numbers behind a rakeback business. First, I said a rakeback customer was worth $520.31. I also said that value varies widely based on where this customer came from. In addition, I said that I’d tell you what % of customers generated $500 in MGR. I apologize for not yet delivering on this promise. I forgot to ask tech to run that report. Now I must wait my turn in line behind the more pressing issues of making your rakeback sites continually better and our newest project – bringing you great affiliate offers. However, I repromise to provide you that number.Note: I recently had a dream that I could write database queries. But alas, I woke up and found I could not. Therefore, we wait a week.I also said I would tell you where one particular set of high value players came from. The answer is simple: 2+2.But I don’t mean last week. I mean when 2+2 was going from underground community to online poker’s common info center. 2004 or even before. Today’s mega-ballers were once noobs on that very forum.There are players who have since generated well over 6 figures of MGR who wouldn’t have raked enough for free DeucesCracked back then. One of these guys can drive up average player value substantially.Find where tomorrow’s stars live today. Poker affiliates are doing it every day. I was just looking at a rakeback site the other day that picked up nearly $10K in fresh MGR just off referral volume. 60% of it was one customer. Tomorrow’s behemoth customers are out there. The only question is whether you or the competition will get them.So I wish I had a better answer than: It just takes time. Even though you can get a bunch of players to generate good MGR quickly, and even though you can make a living off of being a poker affiliate fairly quickly, you can’t build a dynasty in a day. But you can – literally, anyone reading this can – build a dynasty in poker affiliate marketing.Now, our defnition of dynasty might be different, but for the sake of this conversation, let’s call it this. Or this. But, probably not this. Let’s try to stay positive. You can do this thing.See you next week,Byron