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Taking a Break
This week, I'm taking a break from posting the hard numbers of rakeback value, statistics, and analysis. I want to tell you about what made my Thursday afternoon and early evening.We all have to do something we're passionate about. For me,…
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Monday Sales Call: I Finally Gave into Twitter
I finally gave in and created a Twitter account for PAS. The account will be used to market PAS as well as update our existing publishers on new rooms, software upgrades, promotions and much more. I will also throw in some personal Tweets about…
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The Intersection
Last week, PAS told you a rakeback customer was worth $520.31. We also told you the 80/20 rule was a factor. But, as you may have guessed, we still have more information we have not shared. Regarding time to produce $X amount in commissions,…
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Monday Sales Call: Writer's Block
I wasn't sure what to write about tonight. I have been slammed with work all day and my brain is mush! Couple that with lack of sleep this weekend (blackjack is the devil) and my creative writing skills are that of an 8 yr old.So I decided…
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How Much is a Rakeback Customer Worth?
We are often asked some version of the question: How much is a rakeback customer worth? The number is, of course, a crucial one. Based on this number, a rakeback provider can determine how much can be spent to acquire a rakeback customer.…
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Monday Sales Call: Reducing Your Variance as an Affiliate
In poker, we can reduce our variance by changing our playing style, stakes, types of games played (example: tournaments have more variance than cash games), and table selection. As affiliates, we can and should reduce our variance by means…