Taking a Break

Posted in Blog by admin

This week, I’m taking a break from posting the hard numbers of rakeback value, statistics, and analysis. I want to tell you about what made my Thursday afternoon and early evening.We all have to do something we’re passionate about. For me, at least as it relates to work and making money, the passion lies in… Read more »

Monday Sales Call: I Finally Gave into Twitter

Posted in Blog by admin

I finally gave in and created a Twitter account for PAS. The account will be used to market PAS as well as update our existing publishers on new rooms, software upgrades, promotions and much more. I will also throw in some personal Tweets about what kind of trouble I find myself in outside of the… Read more »

The Intersection

Posted in Blog by admin

Last week, PAS told you a rakeback customer was worth $520.31. We also told you the 80/20 rule was a factor. But, as you may have guessed, we still have more information we have not shared. Regarding time to produce $X amount in commissions, some of it is below: $20: 56.9% of all generators achieved… Read more »

Monday Sales Call: Writer’s Block

Posted in Blog by admin

I wasn’t sure what to write about tonight. I have been slammed with work all day and my brain is mush! Couple that with lack of sleep this weekend (blackjack is the devil) and my creative writing skills are that of an 8 yr old.So I decided to write a handy checklist for poker webmasters… Read more »

How Much is a Rakeback Customer Worth?

Posted in Blog by admin

We are often asked some version of the question: How much is a rakeback customer worth? The number is, of course, a crucial one. Based on this number, a rakeback provider can determine how much can be spent to acquire a rakeback customer. The short answer is $520.31*. Now, it is important to know everything… Read more »

In poker, we can reduce our variance by changing our playing style, stakes, types of games played (example: tournaments have more variance than cash games), and table selection. As affiliates, we can and should reduce our variance by means of diversification.Rakeback affiliates market to the serious/winning poker player who is looking to boost the bankroll… Read more »