Monday Sales Call 10-27-08

Knowledge is PowerOne of the first things I did when I started playing poker was to join Two Plus Two. I don’t think I posted one time in the first year of reading the forums. I just read every strategy thread that I could and tried to learn from others who had way more experience than I did. So when I started working in the poker affiliate marketing industry I searched the Internet for forums/sites that specialized in my new field of work. I wanted to learn as much about the industry as I could and in a short period of time. I knew I was getting into an industry that changed every month, so I wanted to find websites that kept up with the trends.From playing online poker for a few years, I knew who the major players were in the industry(Full Tilt, Card Player, DeucesCracked, Poker Listings, etc..). However, I had no idea who the up and comers were. I had no idea how big Cake Poker had gotten and that the iPoker Network was the number three network in the world. I found all kinds of useful information and stats about online poker traffic by going to PokerScout.I also wanted to find a community that was made up of online marketers like myself. There are several high quality forums for poker marketers and one of my favorites is Poker Affiliate Programs. PAP provides new poker marketers with free resources, articles, and the largest poker affiliate forum online. I make sure to browse through PAP every morning when I get to the office. I just started contributing to the forum and have found the experience to be very beneficial.Another great resource that I use is the Affiliates/Rakeback Forum on Two Plus Two. This forum keeps me up to date with what the players want. This resource tells me which rooms are growing in popularity among the players and where are they looking for rakeback. After all, they represent our customers and our goal is to give our customers the best promotions/percentages/bonuses in the market.Knowledge is power and I try to keep my head filled with the latest/greatest technology, promotions, offers, networks, etc. I enjoy sharing what I’ve learned with the PAS Publishers that I work with. I advise that you guys take advantage of all the wonderful information that is available on the web. Also, please feel free to leave a comment about which forums/sites you routinely view.Best,Tony GuerreroAffiliate ManagerPoker Affiliate Solutions

PAS Introduces Our First Publisher Promotion!

PAS is very excited to announce our first ever Publisher Promotion! We are giving away a seat plus accommondations to the British Poker Tour Grand Final. This package includes the £1,500 buy-in as well as travel and hotel accommodations. Below are the tournament details:Tournament: Gala Coral British Poker Tour Grand FinalLocation: Gala Casino Harbourside in Bristol U.K.Dates: December 1st-7th (main event is 5th -7th)Buy-In: £1,500+50Travel and Hotel: IncludedThis trip is offered exclusively to PAS Publishers!How to win:Sign up the most new real money players through PAS from October 21-October 31 and you will win!A new real money player is one that signs up between October 21-October 31 and plays at least 1 raked hand at any of the poker rooms offered by PAS and our Publishers.We will announce the winner on November 2nd. Best of luck in this promotion! Please contact me if you have any questions.Best,Tony GuerreroAffiliate ManagerPoker Affiliate SolutionsPublishers (at) pokeraffiliatesolutions.com

Monday Sales Call 10-20-08

Niches within Niches

One of the biggest problems with Poker Affiliate Marketers, or most businesspeople/entrepreneurs for that matter, is the desire to be all things to all people. Too many have the mindset of “Build a good website or a good business, make it as all inclusive as possible, and watch the customers flock.”

But most fail to ask the question…What do those customers have in common?

If the answer is, “They are all interested in Playing Poker,” chances are, you could do a lot better. That answer is too high level. If you only try to appeal the customer at the highest level, you have no real hook.

Narrow it down:
My customers are female.
My customers are interested in getting Rakeback.
My customers live only in Erie, Pennsylvania.

Now my customers are women from Erie, Pennsylvania interested in getting rakeback while playing poker. That’s a niche within a niche within a niche within a niche.

The disadvantages to this, of course, is that the potential customer pool is smaller. But the advantage is that it is so much easier to own that market. The smaller the market, the more you can become the dominate player, the more word of mouth gets around about you, and the more you can target your offerings based on the market.

The biggest mistake people make in business is forgetting to ignore some potential customers while giving extra attention to the subset of customers they do target.

In the Erie example, my niche was too small. But too small is better than too large. It’s easier to be a smashing success with your target market when you go too small. And if you do encounter this good problem, you should be able to easily replicate the process.

In poker marketing, you can target by game type, game limits, country, state, sex, desired incentive method, other hobbies besides poker, and many, many other groupings. And in rakeback, as an example, even just a few players can make you a success…Rakeback Site for Sale.
In addition, read this post by Seth Godin, which conveys a similar idea a lot better than we can.

Monday Sales Call 10-13-2008

Google AnalyticsA big part of our job as online marketers is to find out where our customers are coming from, how they are getting to our websites, and where they are spending their time on our pages. This valuable information allows us to enhance our viewer’s experience and increase our ROI on design, content, ad space, and SEO. PAS offers our publishers the ability to set up Google Analytics for FREE on their rakeback sites by following these simple directions. If you are not using Google Analytics with your websites, I strongly advise that you set up an account today.Best,Tony GuerreroAffiliate ManagerPoker Affiliate SolutionsTonyG at PokerAffiliateSolutions dot com

Monday Sales Call 10-6-2008

Frequently Asked QuestionsAs Affiliate Manager at PAS, I spend a great deal of time answering questions that publishers or potential publishers have about our rakeback solution. I love the fact that publishers want to know exactly what we can and cannot offer them and their websites. The old addage “there is no such thing as a stupid question” is absolutely true, especially in the sometimes confusing world of online marketing. Here are a few of the most frequently asked questions and their correlating answers.1) How do I add a new poker room offer?Periodically new sites are added to the PAS network that you can add to your site as a bonus or rakeback offer. Publishers need to sign into their Admin Panel (www.yoursite.com/admin/) , locate and click on the “Sites” button on the top navigation bar. Next, click the “Edit” link next to the site you wish to add the new room to. Then locate the “Add More Offers” box and make sure that the box is check next to the offers that you would like to add. Finally, click on the “Add Checked Offers” button. 2) Can I create a custom bonus code for my rakeback site?Yes you can. Email me (tonyg at pokeraffiliatesolutions dot com) with the custom bonus code that you would like to appear on your offer pages. 3) Does PAS provide player support for non-English speaking websites?We do not provide player support for non-English speaking websites and players. However, we can set up a ticket system that enables your websites support to forward translated tickets to our support staff. We also provide template emails to be translated for common player questions.4) How can I offer higher percentages to my player?Many poker rooms have maximum percentages that cannot be exceeded. Where this is the case, the default player percentage is the highest allowed. Such rules are strictly enforced and Poker Affiliate Solutions cannot tolerate any of our Publishers not adhering to them. 5) Can my players sign up for rakeback at a poker site where they already have an account?In the majority of the cases the answer to this is no. However, we encourage you to contact us at support at pokeraffiliatesolutions dot com to discuss options for your players. In many cases there are alternative poker sites that have the same player base where a new rakeback account can be obtained. Also, in rare cases, a poker site may be offering rakeback to existing players under specified conditions. 6) How much money can I make with a rakeback solution powered by Poker Affiliate Solutions?PAS is not a get rich quick scheme. Being a successful online marketer takes market knowledge, efficient networking and a work ethic. A more in depth answer to this question can be found on Friday’s blog: How Much You can Make With PAS.7) How can I change the content of my site?You can use the Content Management System to customize many aspects of your site. Best,Tony GuerreroAffiliate ManagerPoker Affiliate SolutionsPublishers at PokerAffiliateSolutions dot com

How Much Can You Make With PAS

We repeatedly get asked, by people wanting to use PAS to offer rakeback, how much can I make?The short answer is, as a poker affiliate, you can make a substantial amount of money using PAS. We know this because we have quite a few publishers making more than $5,000 per month. Some are making substantially more than that.But it is your business. Poker Affiliate Solutions is not a get rich quick scheme. Currently, it is a set of tools that allows you to offer rakeback. You can have your own rakeback site within minutes. We provide a content management system, complete payment processing, english language customer service, and all of the offers from the poker rooms that you need to be profitable.While that is a substantial offering, it is not custom content or individual marketing. You bring the players, we bring substantial profit on those players. There is an element of hard work on the publisher’s part. We, however, love to help you succeed.With that hard work and a little bit of innovation, you can make hundreds the first month, thousands within six months, and tens of thousands a year out.We saw recently a post on sitepoint where one of our publishers is selling his site. This particular publisher was fairly typical in size, and had not been in the business for a particularly long time. We encourage you to take a look at his for sale posting here: Poker Affiliate Solutions Websites.Bottom line: You can make a lot of money with PAS.