If you have ever visited PAS before today you probably notice something a bit different. Today we are pleased to unveiled a new website design that better represents what PAS is about in 2014 and beyond. With the relaunch, we are changing our brand and domain name to PAS.net. Feel free to look around and let us know what you think.
The relaunched PAS is not just a facelift, it’s a representation of a refocus to give you as an online gaming publisher what you need and desire most in today’s affiliate marketing landscape. This means sunsetting some of the irrelevant and less useful parts of our offering (notably the resource-intensive CMS and hosting) and focusing on progressing toward more meaningful changes for you that keeps both eyes on the future. With that comes MUCH more potential value to a motivated affiliate.
We take great pride in our ability to help publishers, like you, become better and more efficient at what you do. We have accomplished this by assisting our publishers in optimizing and streamlining operations to make it easier for them to effectively manage their affiliate business – to help increase profits as well as save valuable time. This is not only vital for the small company but also the independent and 2 to 3 man-teams we see in the affiliate world.
The new focus will mean a better selection of top offers, improved stats reporting, upgraded marketing materials and finally – a strong emphasis on data! Data! Data! Data!
We also have plans to provide tools and marketing education with a goal to help you improve, scale and streamline your operations. In simple terms, we want you to do more with less.
New Features and Tools Live on PAS
In the last couple months we have introduced a variety of new features and enhancements to the PAS platform that you may have missed. With today’s relaunch, we are also pleased to announce a brand new feature called Smart Zones!
Target your banners to the traffic that will convert.
We believe that Smart Zones is an extremely valuable tool that will allow you to display specific banners depending on the source of the traffic. You can set your Smart Zones to target and prioritize based on country / state, browser and operating system.
If the demographics of your traffic varies – as most online gaming traffic does – one can already begin to imagine the uses for such a feature. This feature is available in the “Smart Zones” tab in the PAS admin. We will release a tutorial on this feature soon.
More Frequent Stat Updates
We understand your desire to have daily stats for poker offers to help you keep better tabs on your day-to-day. That is why we have been gradually adding new daily reporting for many of our offers.
We plan to have nearly 100% of all active accounts reporting daily within the next 3-6 months.
Released earlier this year, Impression Tracking can tell you how you many times your offers are being viewed and help you determine the effectiveness of your marketing campaigns. Impression Tracking links are available in the PAS admin under each of the respective “offer” tabs.
If you haven’t updated your existing offers, they will still work, but we recommend switching them out to give you more data. You can read more about Impression Tracking here.
Non-poker Offers on PAS
We will continue to provide you with the best offers of the most popular poker brands. But we’re also going to broaden the scope of offer selection to other gaming products.
We’ve started by introducing social gaming offers such as Pureplay and Aceplay, both of which can legally be promoted in the United States. We also intend to bring daily fantasy sports and casino offers to the PAS network in the coming weeks and months.
In addition to what has been unveiled already, we also have plans in the pipeline that will further strive to help you run your affiliate business more effectively. This means more marketing materials and publisher tools that you will be able to utilize in your day-to-day operations. A new optimized and sleeker PAS publisher is also on the horizon.
We understand that some of you may miss a few of the older features of our product, but we are very confident you will love the changes as the industry continues to evolve.
Do you have any suggestions for PAS? Any ideas about how we can further improve your PAS experience would be appreciated and carefully considered. If you have any feedback on the new PAS or suggestions on how we could improve, we would love to hear from you.