Goals VS Expectations

Publishers with expectations rarely do well.They expect that when they make a website people will come. That when people come, they will sign up. That when they sign up they will play. That when they play, they will tell friends.When people fail to come these publishers are disappointed. When visitors fail to sign up, they get frustrated. When signups fail to play they get angry and when players don’t bring friends, they give up.Publishers with goals have a real chance at success.When the players don’t come, sign up, play and refer friends as planned they recognize that it is themselves who have failed. They adjust their strategy, ask for help, look to others who have succeeded, work harder and thus give themselves a chance to succeed.What are your expectations?What are your goals?CraigPAS Design Dept