I have been thinking a lot lately about what makes the perfect blend of Call to Action and Permission Marketing. Call to Action marketing can often be misinterpreted by marketers and the result is never pretty. The thought of succeeding at Permission Marketing (a term coined by e-marketing guru Seth Godin) can be intimidating for… Read more »

Publisher Spotlight: RakebackAces

Posted in Blog by admin

It’s the summer of 2007 and I have made the decision to go back to school and finish my college degree. I started out with a small schedule and added a few more classes by spring semester. I was getting solid grades and getting closer and closer to the almighty college degree when I started… Read more »

Monday Sales Call: A Trip Down Memory Lane

Posted in Blog by admin

I went to visit my father’s side of the family in Chicago over the weekend. On Saturday, my dad and I took a ride down to the neighborhood where he grew up. We ended up stopping by an old building my grandfather used to own. My grandfather’s parents immigrated from Italy around 1920 and made… Read more »